Why is a website important to your digital marketing strategy?

A great digital marketing strategy must include many things such as content marketing, email marketing, PPC advertising, and more. But if you only mention one or two of them, without mentioning other parts of your strategy, it may not be as successful. Your website is an important part of your overall digital marketing strategy!

‍

Your brand deserves a great website

You know how important it is for your company to have a plan for its marketing strategy and do what it needs to do to reach potential customers. This isn't just limited to Google ads or social media marketing. The main element of your marketing strategy is your website.

One important point is that having a website is not enough. If you want to compete in 2023, your website design must be more than just functional and visible. It must be better than your competitors' websites. The best way to engage your website visitors is to properly plan your content, especially your CTA. Holding their attention with the right layout, color and content can make your digital tool more effective than ever. You're right, and only if it's used strategically.

A good website is a must for all businesses, and new websites should be updated to attract customers. A website that is clean, up-to-date and attractive will build trust with potential customers. This can have a direct impact on customer acquisition and conversion rates. Good website design can do wonders for your business and has many tangible benefits, such as:

‍

Increased number of leads

We know from Adobe that 80% of customers research a product before purchasing it, so you need to be at the top of search engine rankings and actively pay for advertising to attract new visitors. What they see when they enter the website. A good website should provide visitors with an experience that ends in one of two things: purchasing something directly through the site or becoming a leader.‍

Your website's landing page allows people to download your ebook by entering their contact information. Once someone does this and downloads the design, they become a lead in your marketing database. This means they are interested, but maybe a little unsure. This is where your sales team can step in and help. Sending relevant, well-worded emails is a key initiative to convert them into a customer.

‍

Higher sales

The more new leads you have, the more customers will come from them. The best websites are built to attract customers with fantastic content, easy navigation, and a top-notch customer experience.

‍

Key analyses

A website provides a reliable, measurable way to track consumer behavior. Knowing the behavior of users who are on your site allows you to better understand what works and what doesn't, improving the overall effectiveness of your strategy.

‍

Effective website design

If you are looking for a website design expert, Virtumedia is the place to go. I will create a turnkey solution for you according to your needs. Everything in accordance with the best practices in website design. I will help you build a more aesthetic, efficient, accessible website that will meet all your needs. The website will be built on Webflow . It is one of the most flexible, safe and modern tools on the market.

I work closely with the client to create a website that has all the features they need and look so stunning that users won't believe they're real. 🙂 We'd love to talk about your project.

‍